After a protracted move to Portland (Oregon), I’m back to writing about parrots.
Steve used to say to me, and he used to say this a lot. Hey Jony, here’s a dopey idea. And sometimes they were. Really dopey. Sometimes they were truly dreadful. But sometimes they took the air from the room. And they left us both completely silent. Bold, crazy, magnificent ideas. Or quiet, simple ones. Which in their subtlety, their detail, they were utterly profound.Jony Ive, Steve Jobs memorial service, Apple Campus, 2011
One of the secrets of Apple’s success comes in this wonderful quote from Jony Ive. The part he didn’t mention—partly because it wasn’t relevant to the story—is that sometimes the magnificent ideas came out of the dopey ideas.
All of us are capable of bold, crazy, or magnificent ideas, but if we’re not allowed the freedom to have dopey ideas and voice them, …